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Swim With The Stars 2004 Tour
Maintaining the Excitement of Athens -
With the sincere input from our co-founders (Michael, Ian, and Lenny), SWTS was born on the notion that swimming can be presented in a captivating, entertaining way to the casual fan. Harnessing America’s enthusiasm from the 2004 Athens games, Disney and SWTS partnered to bring a high energy, semi-instructional entertaining tour of shows across the country called Swim with the Stars. The results were staggering – 17 shows in 15 cities that culminated with a show in the only pool to ever be built in Disneyland’s history.
The Results
- 4 weeks
- 14 cities
- 17 ticketed events
- 12 community outreach events
- 3 athletes
- Sold out shows
“The tour has inspired so many people, especially children, to get involved in swimming, or follow information about the sport.”
- Atlanta Attendee
“It was wonderful to see them giving back to the community of swimmers and spectators they have inspired.”
- Chicago Attendee
“If this is the format Michael and his fellow Olympians plan to use [to promote the sport of swimming], then their success at such promotion should equal or better their performances in Athens.”
- Dallas Attendee
“Call it the world’s coolest stroke clinic. Call it amazing motivation for America’s young swimmers.”
- Atlanta Journal-Constitution
“Swimming’s surge into the world of touring entertainment can be explained in two words: star power, which in the Olympic afterglow is synonymous with Mr. Phelps.”
-New York Times
